COM2131 - Digital Media Communication was my backstage pass into the influencer economy. On one end, I dissected how Bang Energy and G FUEL pumped millions into influencer networks but ended up with very different public images; exposure versus reputation, the ultimate showdown. On the other hand, I zoomed in on Bretman Rock's glow-up: from meme-worthy skits to a beauty mogul who sprinkles advocacy between highlighter swipes. Together, these projects became my crash test in understanding how digital personas don't just sell, they shape culture.