COM2113 - Green Tins & Big Wins: Unpacking MILO's Advertising Game

Milo Advertising Report Final.pdf

Download PDF • 8.06MB

The advertising report was developed for my Advertising Strategies and Planning course as a group assignment. Our brand of focus? MILO! A household name in Malaysia that goes beyond just being a drink. Our task was to analyse the brand's existing advertising strategy, then craft a refreshed campaign plan that could better engage its target audience while staying true to its identity.

We explored key areas like consumer behaviour, media planning, creative execution, and messaging. Although this was a team project, I was particularly involved in shaping the narrative direction and proposing creative concepts. This assignment sharpened my ability to balance analytical thinking with bold storytelling, and made me appreciate how even a cup of MILO can carry a powerful brand story.

It was not just about ads; it was about making every message count.