COM4216 - Influence, Impulse & Instagram: A Media Management Reality Check

COM4216 Pair Assignment.pdf

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COM4216 Group Assignment.pdf

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In this Media Management course, we traded likes for logic and filters for facts.

Mini Research Paper (Pair Work)

We took a hard look at how social media influencers, especially on Meta platforms, are not always the feel-good motivators they claim to be. From airbrushed lifestyles to shady sponsored posts, we uncovered how their curated content fuels fear of missing out (FOMO), unrealistic expectations, and impulsive spending habits. Our solutions? Stricter disclosure tools, smarter media literacy, and a badge of credibility for content you can actually trust.

Impulse Buying Research Project (Group Work)

Our team hit the streets of Pavilion Bukit Bintang to ask millennials what really drives their buying sprees: Is it the brand? The product? Or that influencer who makes everything look so tempting? Spoiler: Influencers win again. Through interviews and surveys, we found that people often purchase based on personality-driven content, even when they don't need the item. Our findings point to one big takeaway: authenticity sells (especially with a ring light).

These two projects deepened our understanding of how media managers, advertisers, and even casual users navigate a complex digital ecosystem, where persuasion is powerful, and impulse is just a scroll away.